Find the product worth building
Use research and market evidence to define the real problem, then make the tradeoffs that keep an MVP focused and credible.
Product leader · NYC / Hudson Valley
Complex products. Clear direction. Real traction.
I lead enterprise SaaS, fintech, and security products from uncertain brief to market traction—combining customer evidence, technical depth, and cross-functional execution.
Exploring Senior and Lead Product roles
$450KFirst-year product revenue
$2.3MEnterprise sales pipeline
30%Lift in first-call resolution
9%Increase in account adoption
01 / Where I add leverage
Strategy is only useful when a team can act on it.
My job is to turn customer evidence, technical constraints, and commercial goals into a product plan people can make decisions against.
Connect product and engineering
Work comfortably at roadmap and API level, giving teams enough technical clarity to move without turning product into a handoff function.
Carry the work into market
Treat positioning, adoption, and sales enablement as product work—not activities that begin after a feature is declared finished.
02 / Selected work
Decisions, not deliverables.
Three examples of product judgment under real technical, regulatory, and commercial constraints.
Munich Re · Enterprise SaaS
Turned a validated prototype into a production SaaS business.
Munich Re had confirmed demand for climate-risk modeling, but the prototype was not secure or scalable enough to sell. The mandate was to define a credible MVP and get it to market.
Read the published project storyFocus
Reduced a broad opportunity to the core risk-modeling workflow that could prove value without slowing the launch.
Align
Set the roadmap with company leadership, using customer research and data to resolve competing priorities.
Execute
Led vendor and systems integration, authored API contracts, and carried the product through go-to-market.
4 moEarlier launch
$450KYear-one revenue
$2.3MSales pipeline
Madison Performance Group · Customer Operations
Gave support teams the context to solve issues on the first call.
- Mandate
- Replace a disconnected support workflow with an integrated platform customers and service teams could use in context.
- Key call
- Selected the only viable open-API platform and led three developers, a database administrator, and two QA resources through a six-month MVP.
- Impact
- 30% improvement in first-call resolution during the first year.
Higher One · Regulated Fintech
Used behavioral evidence to redesign a high-stakes onboarding flow.
- Mandate
- Improve student account adoption while keeping every change within FDIC and Department of Education requirements.
- Key call
- Combined school partnerships, funnel experiments, heat maps, and eye-tracking to identify and remove onboarding friction.
- Impact
- 9% increase in new-student account adoption in the first year.
03 / Independent products
I keep a hand in the work.
Small products are a direct way to stay close to discovery, product decisions, and the realities of shipping.
Small-business financeLive product
StarterBooks
A deliberately simple income, expense, invoicing, and sales-tax workflow for owners who do not want to become bookkeepers.
Visit StarterBooks
Vertical SaaSLive product
GrainCounter
A configurable estimator that lets woodworking shops price work using their actual inventory, labor rate, and markup.
Visit GrainCounterBeyond product
Making things is the through-line.
I am a product leader with a computer science background, based between the NYC metro and Hudson Valley. Outside software, I photograph people and build furniture—two practices that keep observation, craft, and patience close at hand.
Start a conversation
Building something complex?
If you need a product leader who can connect customers, engineering, and commercial execution, I would be glad to compare notes.